BehaviourExchange

tqll5bv
4.55556 5 9 Product


Specifications

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2018-02-23
2018-06-30
  • Short description

    Identifying each online visitor and customizing website content in real-time utilizing blockchain technology and token economy.

  • Full description

    PROBLEM
    B2C businesses usually struggle to get enough traffic to their websites and, even more importantly, they don’t know who their online visitors are and what are their demographic and psychographic characteristics, such as gender, age, income level, as well as their interests etc., ... This information is crucial for their success, growth and even survival.
    B2C companies can direct visitors to all sorts of subsites (landing pages) using different advertising campaigns. However, they still don't know the characteristics of the visitors coming from other sources and cannot proactively engage with them in real-time.

    BEX SOLUTION
    BehaviourExchange will enable B2C businesses to identify visitors and their personal characteristics when they visit their website. With the help of blockchain technology and its own cryptocurrency BEX, BehaviourExchange will offer services to any company, not only to advertisers who pay for advertising campaigns.
    Businesses will know who their visitors are in real-time, 24 hours a day, 365 days a year. They will be able to customize the website’s content in real time and engage with visitors proactively, offering information about products or services that correlate with their needs and interests. Every single visitor will see different content, products or services when visiting a certain website, which results in a valuable personalized interaction that will more likely lead to a desired action (e.g. the purchase of a product or service).
    The BehaviourExchange monthly subscription fee will vary from a few dollars per month up to several thousand dollars per month, depending on the desired details, the volume of traffic, size of the company and the type of industry. This service will be available to millions of B2C companies around the globe that wish to benefit from real-time profiling. BehaviourExchange as a decentralized business model will revolutionize the way companies do business. With the help of Blockchain technology and token economy we will offer profiling in a decentralised manner, similar to what Google and Facebook are offering now in a highly centralised way. And we ensured to be GDPR ready before the new legislation will come into force.

    BENEFITS
    Web visitors will immediately find relevant products and services tailored to their needs instead of getting bombarded with irrelevant content.
    B2C businesses will know the demographic and psychographic characteristics of their customers/visitors and thus be able to create a positive, targeted, proactive
    and consequently much more successful interaction with them in real time.
    Websites will be offered a free service of exchanging traffic with other websites from the partner network sites and help us profile visitors.

  • Url

    https://behaviour.exchange

  • WhitePaper url

    https://behaviour.exchange/wp-content/uploads/2017/11/BEX_Whitepaper.pdf

  • Platform

    Waves

  • Reality (Real World)

    BEX is offering a business solution to B2C companies which will be able to increase their marketing and sales performance and improve visitors' online user experience.

  • Prototype

    Yes

  • Escrow

    Undefined

  • ICO type

    PreSale

  • BitcoinTalk

    https://bitcointalk.org/index.php?topic=2413175.msg24678855#msg24678855

  • Blog

    https://medium.com/behaviourexchange

  • Facebook

    https://www.facebook.com/BehaviourExchange-150375779045471/

  • LinkedIn

    https://www.linkedin.com/company/27115535/

  • Medium

    https://medium.com/behaviourexchange

  • Reddit

    https://www.reddit.com/user/BehaviourExchange/

  • Telegram

    https://t.me/behaviourexchange

  • Youtube channel

    https://www.youtube.com/channel/UCjF-z4Qa_buvwsVOGkha2-A

  • Team Lead full name

    Marijan Jurenec

  • Team Lead url

    https://www.linkedin.com/in/marijan-jurenec-9a457961/

  • Team url

    https://behaviour.exchange

  • ICO Url

    https://behaviour.exchange

  • Start date (UTC time)

    Friday, 23 February 2018 00:00

  • Finish date (UTC time)
    Thursday, 31 May 2018 00:00
  •  

    TBA

  • ICO Supply

    25000000

  • Total Supply

    500000000

  • Start bonus

    30%

  • Asset title

    BehaviourExchange

  • Symbol

    BEX

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